Lecture Post: Cloud Computing, Photoshop, Bits & Bytes

Entrepreneurial Idea Overview:
If you ever wondered what that delicious wafting smell is coming from, the Food FTW App can detect what food it is through the newest iTouch/iPhone generation's smell sensor. The app can also identify food by pictures. The app has a database of all kinds of cuisine with information about them making it a handy tool for food lovers who enjoy discovering and learning about the food they eat.

Food FTW App will incorporate the usage of cloud computing by using online storage. Cloud computing offers resources like storage and softwares through the internet without you having to download it onto your computer. Considering how much information and pictures that Food FTW needs to store, online storage is a practical and convenient way to store a lot of info without having to purchase a huge physical hard drive. A problem with cloud computing would be that if the service provider is down, it will affect the application and make that go down too.

Food FTW will also use Photoshop to create patterned backgrounds and enhance images to be put on its website. Since the database of food will have images of food to be used, Photoshop will help make those pictures look better and give the website a seamless and modern look with the varieties of picture editing options on its software. The patterned backgrounds will make the website and application look fun and colorful.

And lastly, bits and bytes can be related to Food FTW because a bit is a number when combined another bit creates a byte, eights numbers that is encoded with information. Bytes are how computers process information and to create and maintain the application, the computer's bytes are a way for data to be converted and sent. This allows communication between the human and computer in order to process what I need to do for the application.

Competitive Analysis

Entrepreneurial Idea Overview:
If you ever wondered what that delicious wafting smell is coming from, the Food FTW App can detect what food it is through the newest iTouch/iPhone generation's smell sensor. The app can also identify food by pictures. The app has a database of all kinds of cuisine with information about them making it a handy tool for food lovers who enjoy discovering and learning about the food they eat.

Competitor 1 URL: http://www.foodspotting.com
The Foodspotting is an application that allows users to share pictures of food they tried at a restaurant. The picture of that specific food is located on a map. So if someone wants to eat sushi, they can type it in the search bar and various pictures of food is pinpointed on the map, indicating those restaurants. What's different from the Food FTW App is that the application is a database of food with a comprehensive amount of information. Foodspotting just has pictures of food and its restaurants while Food FTW includes the use of a smell sensor and picture detector. But both of the apps have a common purpose of users looking for food to explore and wanting to share what they have tried.

Competitor 2 URL: http://evernote.com/food/
The Evernote Food is an application that links to a various amount of food sites where the user can look up recipes and save it to their favorites. Also, there is a restaurant guide which the user can look up restaurants to go try. Also, the user can save the food they've tried by taking a picture of it and labeling it. The similarities with Food FTW is that it has all the functions of Evernote. Food FTW is better because the recipes are not a separate category like in Evernote. There is a page about that one specific food which links to recipes, restaurants, saving it to favorities, and keeping track of what you ate. Food FTW is more versatile compared to Evernote.

Competitor 3 URL: https://forkly.com/
Forkly is an application that lets you find restaurants to try depending on what you like and dislike. The user can also look up food to try and share pictures of food they have tried. Users can follow friends, celebrities and chefs. What's similar to Food FTW is that Forkly includes a social sphere by allowing users to follow others users about food. Forkly does not have recipes like Food FTW. In general, Food FTW offers a lot of what many food apps have but within one application while still being innovative.

Lecture Post: The System Unit

Entrepreneurial Idea Overview:
If you ever wondered what that delicious wafting smell is coming from, the Food FTW App can detect what food it is through the newest iTouch/iPhone generation's smell sensor. The app can also identify food by pictures. The app has a database of all kinds of cuisine with information about them making it a handy tool for food lovers who enjoy discovering and learning about the food they eat.

Lecture:
The system unit of the Food FTW App is the iPhone and iTouch. In the next generation of the iPhone and iTouch, the components within it are faster and more advanced. Since it contains new features like the smell sensor and picture detector, the quad-core processor is upgraded to a revolutionary 'hard-core processor'. With the amount of information that is contained in the Application's database of food, the app itself uses multiple programs to interpret out what type of food the odor is. The 'hard-core processor' efficiently carries out these tasks.

Memory is another important part of the system unit for the application. The App requires storage within the hard drive because when detecting pictures and odors, those types of data are stored. The iPhone may reach to be 80GB while the iTouch may be 110GB. The App accesses that data and produces information about them. It is important to have a lot of memory because the App itself uses different programs running at the same time.

Apple products themselves uses a solid state drive that is not susceptible to shock and has reduced access time. The Food FTW App offers a variety of things to do related to food  and as an App, it requires to be on the most updated and latest components in order to work. Food FTW was made according to how well the gadget it is on can support.

Lecture Post: Social Media

If you ever wondered what that delicious wafting smell is coming from, the Food FTW App can detect what food it is through the newest iTouch/iPhone generation's smell sensor. The app can also identify food by pictures. The app has a database of all kinds of cuisine with information about them making it a handy tool for food lovers who enjoy discovering and learning about the food they eat.

Social media plays an important role in people's lives as a way of communication and interaction. The Food FTW App itself is a form of social media as it allows its users to review and rate the food they have tried. Users can become friends with other users through similar taste in food and send each other messages. 

The App is not limited to just itself and its website, but users can connect their Facebook, Twitter, Tumblr, and a variety of other accounts to share what they are eating or recommendations to other users on those websites. This connection is a way of promotion and may make users from those website want to use the Food FTW App also. On Twitter, they can write about anything related to the app with #FoodFTW.

Not only that, the Food FTW App will be advertised through several websites. It will have its own Facebook page. On its Facebook page and Tumblr blog, it will post different kinds of food people should try. Its advertisements will promote the usage of the smell sensor and picture detection. If users send invites for non-members to successfully sign up, they can get coupons from a variety of restaurants. For its Youtube page, it'll have commercials showing how people's eating has changed and having fun with the smell sensor. Users can also submit videos of themselves trying a food they have never eaten before and reviewing. Food FTW's presence in social media will promote the message to be curious of the smells and sights in different food, encouraging them to use the app.